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https://doi.org/10.22394/1726-1139-2017-7-82-89
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Особенности сочетания социальных и экономических черт в современном подходе к управлению в области спорта
The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
[journal article]
Abstract
The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) of sports management entities in Russia, depending on their goals and functions they implement. The th... view more
The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) of sports management entities in Russia, depending on their goals and functions they implement. The three approaches are highlighted in sports management: the one of organizations that implement social goals - mainly under state ownership; commercial approach of private companies seeking to generate revenues or spending of optimal advertising budgets, implemented through the use of marketing strategies; approach, which reflects the general principles of the activities of NGOs. Then the article describes aspirations of commercial companies in their relations with the public sector and its institutions, which are also typical for the field of sport as well as the functions that perform public authority executive agencies in charge in the field of sport in cooperation with sports business organizations. Certain promising opportunities for the development of sports management in Russia are analyzed.... view less
Keywords
sports; marketing; management; Russia
Classification
Marketing
Economic Sectors
Free Keywords
sports management; sports marketing; sports business; marketing strategies
Document language
Russian
Publication Year
2017
Page/Pages
p. 82-89
Journal
Administrative Consulting (2017) 7
ISSN
1726-1139
Status
Published Version; reviewed