Hits 1-7 within 7 documents
Vier Arten einen Schnaps zu vermarkten: zur Werbegeschichte von 'Anís del Mono' (1940-2000) [journal article]
Source: interculture journal: Online-Zeitschrift für interkulturelle Studien, 1 (2002) 1. p.20
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Confidence and loyalty for agrotourism brands: the Lesvos paradigm [journal article]
Source: Tourismos: An International Multidisciplinary Journal of Tourism, 14 (2019) 1. p.151-166
Normative Erwartungen und internalisierte Werte-Marken als ethische Konstrukte [journal article]
Source: Journal of Business and Media Psychology, 6 (2015) 1. p.10-25
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Konstruktion und Interpretation [journal article]
Source: Journal für korporative Kommunikation, (2017) 1. p.31-56
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317