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Shaping and Branding Migration Policy: A Retrospective Analysis of Portugal's Contemporary Model
[journal article]
Abstract Migrant populations have been consistently more vulnerable than others, with their vulnerability being exacerbated in crises such as the Covid-19 pandemic. In the meantime, in their effort to "flatten the curve," governments have been adopting policies that have significantly impacted migration in v... view more
Migrant populations have been consistently more vulnerable than others, with their vulnerability being exacerbated in crises such as the Covid-19 pandemic. In the meantime, in their effort to "flatten the curve," governments have been adopting policies that have significantly impacted migration in various ways. The effect of these policies has found migrants suffering disproportionately from the social and economic consequences of the pandemic crisis. Mobility restrictions have stranded them in the host countries, often without decent housing conditions, exacerbating xenophobic and discriminatory treatment of migrants. The study focuses on the case of Portugal and, more specifically, aims to provide a contextual feature of historical discussions of migration in Portugal and explore the perceptions and branding of migration policies in a crisis environment during the Covid-19 pandemic through the framing lens. Using empirical evidence from a frame analysis of parliamentary debates, the article investigates how immigration policies are branded and framed within Portugal, while it also evaluates the role of branding in migration policy-making, particularly in crisis scenarios. Overall, the article underscores the importance of branding in shaping migration policies, emphasising its significance in policy making.... view less
Keywords
Portugal; crisis; immigration policy; migrant; migration policy; contagious disease; epidemic; parliamentary debate; political communication
Classification
Media Contents, Content Analysis
Special areas of Departmental Policy
Free Keywords
branding; framing; immigration dynamics; immigration narratives
Document language
English
Publication Year
2024
Journal
Media and Communication, 12 (2024)
Issue topic
Policy Framing and Branding in Times of Constant Crisis
ISSN
2183-2439
Status
Published Version; peer reviewed