Media literacy in e-commerce and the relationship with the artificial intelligence

Abstract

Artificial intelligence is currently one of the most trending topics on a global level, both among the professionals from various fields and among everyone else who is familiar with the existence of this notion. However, the question that is arises - why is this so? Is it because the world is afraid of the unknown? It goes without saying that the potential reluctance plays a huge role in this regard. In fact, the testimonies and the experience point to the conclusion that comfort is found in safety. This paper analyses the media literacy in the e-commerce in relation to artificial intelligence and aims to define, but also to bring the meaning of each of these terms closer to the readers, and to explain the meaning of their mutual cohesion for the modern society. Finally, the paper aims to provide information on why media literacy is important for the users or the consumers in the context of the e-commerce in the age of artificial intelligence.