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How meat reduction differs from other personal climate actions: Distinct concerns and cultural barriers among EU consumers
[journal article]
Abstract Meat reduction might become a new extension of the personal climate actions in the European Union (EU), but this development is not without challenges. Focusing on consumers, this paper investigates 1) how meat reduction is related to other climate actions and 2) how adopters of meat reduction and t... view more
Meat reduction might become a new extension of the personal climate actions in the European Union (EU), but this development is not without challenges. Focusing on consumers, this paper investigates 1) how meat reduction is related to other climate actions and 2) how adopters of meat reduction and those who just take other actions differ in concerns about world problems and sociocultural characteristics. The data are from Eurobarometer 95.1 (Spring 2021). The analyses revealed that the adoption of meat reduction was related to the adoption of other climate actions, but that it was not on par with mainstream pro-environmental actions. Participants who incorporated meat reduction in their climate actions were more than the others motivated by broad environmental, social and public health concerns. Those who did not incorporate meat reduction scored lower on these concerns and might have been negatively affected by incongruences between the cultural meaning of meat reduction and their cultural identities in terms of right-wing positions, masculinity or social class. The results showed that meat reduction is part of an adoption process and that the Northwestern countries were somewhat further on in this process than the Southern and Eastern countries.... view less
Keywords
Eurobarometer; consumer; climate change; social factors; cultural identity; EU; climate protection; environmental protection; eating behavior; consumption behavior
Classification
Ecology, Environment
Social Psychology
Free Keywords
meat reduction; Eurobarometer 91.3 (2019) (ZA7572 v1.0.0); Eurobarometer 95.1 (2021) (ZA7781 v1.0.0)
Document language
English
Publication Year
2022
Page/Pages
p. 1-11
Journal
Food Quality and Preference, 101 (2022)
DOI
https://doi.org/10.1016/j.foodqual.2022.104646
ISSN
1873-6343
Status
Published Version; peer reviewed