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Introduction: A Thoroughly Branded, but Little-Known Middle East
[collection article]
Keywords
North Africa; Arab countries; Saudi Arabia; marketing; image; tourism policy; public relations work; advertising; way of life; life style; culture; United Arab Emirates; Middle East; tertiary sector; branding policy
Classification
Marketing
Free Keywords
Islamische Länder/Islamische Welt; Dienstleistungssektor; Image-Bildung; Kulturvermittlung
Collection Title
Branding the Middle East: communication strategies and image building from Qom to Casablanca
Editor
Wippel, Steffen
Document language
English
Publication Year
2023
Publisher
De Gruyter
City
Berlin
Page/Pages
p. 3-6
Series
Studies on Modern Orient, 38
DOI
https://doi.org/10.1515/9783110741100-004
ISBN
978-3-11-074110-0
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0