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The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable
[journal article]
Abstract This study aims to determine the influence of E-WOM, Sharia Compliance, and Muslim Customers' Perceived Value on customer loyalty at Bank NTB Syariah with emotional attachment as a mediation variable. The sample in this study involved 170 respondents using research data collection techniques using q... view more
This study aims to determine the influence of E-WOM, Sharia Compliance, and Muslim Customers' Perceived Value on customer loyalty at Bank NTB Syariah with emotional attachment as a mediation variable. The sample in this study involved 170 respondents using research data collection techniques using questionnaires. Data analysis in this study used a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of statistical testing show that the variables of E-WOM, Sharia Compliance and Muslim Customer's Perceived Value (X) have a significant favourable influence on Loyalty (Y) directly or through mediation from Emotional Attachment (Z).... view less
Keywords
Muslim; customer ties; loyalty
Classification
Marketing
Free Keywords
E-WOM; Sharia Compliance; Muslim Customer's Perceived Value; Emotional Attachment
Document language
English
Publication Year
2023
Page/Pages
p. 3098-3107
Journal
Path of Science, 9 (2023) 8
ISSN
2413-9009
Status
Published Version; peer reviewed