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Schwarz als Symbol der Verdrängung
[journal article]
Abstract
This article informs about the method of the analysis of significance for psychology of colours in which advestising and market research are more and more interested. Its practical use is effectively shown by a detailed description of an example.
Keywords
research; symbol; motive; psychology; method
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
General Psychology
Method
development of methods; basic research
Free Keywords
Motivforschung
Document language
German
Publication Year
1958
Page/Pages
p. 431-449
Journal
Zeitschrift für Markt- und Meinungsforschung, 2 (1958) 3
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works