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New Frontiers for Political Communication in Times of Spectacularization
[journal article]
Abstract Political spectacularization is a broad global phenomenon challenging contemporary digital political communication under new features that define interactive digital narratives. In this sense, the use of politainment formulas in digital contexts to reconnect the electorate with political leaders and... view more
Political spectacularization is a broad global phenomenon challenging contemporary digital political communication under new features that define interactive digital narratives. In this sense, the use of politainment formulas in digital contexts to reconnect the electorate with political leaders and institutions through a more direct and interactive communication deserves further understanding of its implications on the devaluation of political information and the loss of democratic quality. This thematic issue sheds some light on how the spectacularization of political communication, which increasingly takes place in online contexts, affects and is affected by these processes, where entertainment is crucial to engage citizens. In this editorial, we provide a short overview of how research on politainment has started to shift its attention away from traditional media toward the wide array of lenses of politainment among digital platforms. The articles in this thematic issue reflect this shift but also show its consequences in terms of political engagement. Finally, we outline further research steps, which should establish a more nuanced and multifaceted understanding of the complex relationship between political communication, entertainment, and new digital communication formulas, which is crucial to advance knowledge in the field.... view less
Keywords
political communication; social media; persuasion; political activity; election campaign; election advertising; digital media
Classification
Political Process, Elections, Political Sociology, Political Culture
Interactive, electronic Media
Free Keywords
digital narratives; digital persuasion; disintermediation; gamification; ideological polarization; online campaigns; politainment; political engagement
Document language
English
Publication Year
2023
Page/Pages
p. 109-112
Journal
Media and Communication, 11 (2023) 2
Issue topic
Political Communication in Times of Spectacularisation: Digital Narratives, Engagement, and Politainment
ISSN
2183-2439
Status
Published Version; reviewed