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How Do Multiple Actors Conduct Science Communication About Omicron on Weibo: A Mixed-Method Study
[journal article]
Abstract This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social netw... view more
This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social network analysis, and assessed the impact of weibos on public sentiment using SnowNLP and descriptive statistics. The results showed that scientists are still the most important actors, focusing on science issues and using contrasting and contextual frames. Central-level media play an essential mediating role, relaying scientific knowledge. Science communication on Weibo had a positive impact on public sentiment.... view less
Keywords
social media; epidemic; science; communication; reporting
Classification
Interactive, electronic Media
Media Contents, Content Analysis
Sociology of Science, Sociology of Technology, Research on Science and Technology
Free Keywords
Covid-19; Omicron; Weibo; public sentiment; science communication; sentiment analysis
Document language
English
Publication Year
2023
Page/Pages
p. 306-322
Journal
Media and Communication, 11 (2023) 1
Issue topic
Science Communication in the Digital Age: New Actors, Environments, and Practices
ISSN
2183-2439
Status
Published Version; peer reviewed