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Points of Contact Between Activism, Populism, and Fandom on Social Media
[journal article]
Abstract This article explores how music fans used social media to increase a social movement’s public support. Although initially dismissed as a conspiracy theory, the movement eventually gained widespread support and is motivating communities to engage in broader cultural conversations. The movement’s succ... view more
This article explores how music fans used social media to increase a social movement’s public support. Although initially dismissed as a conspiracy theory, the movement eventually gained widespread support and is motivating communities to engage in broader cultural conversations. The movement’s success, this article argues, is largely owed to social media’s networked communication affordances and how they facilitate fan-based citizenship and citizen journalism. Through a rhetorical analysis of social media communication related to the movement, this article examines how online fan-based citizen journalism can draw together seemingly disconnected ideologies and audiences to diversify and bolster social movements’ support.... view less
Keywords
VIP; social media; popular culture; pop music; social movement; fan; journalism; internet community
Classification
Interactive, electronic Media
Communicator Research, Journalism
Impact Research, Recipient Research
Free Keywords
celebrity; citizen journalism; digital publics; fan activism; fan studies; hashtag activism
Document language
English
Publication Year
2022
Page/Pages
p. 191-201
Journal
Media and Communication, 10 (2022) 4
Issue topic
Online Communities and Populism
ISSN
2183-2439
Status
Published Version; peer reviewed