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Enhancing Participation in Probability-Based Online Panels: Two Incentive Experiments and Their Effects on Response and Panel Recruitment
[journal article]
Abstract This article investigates how mail-based online panel recruitment can be facilitated through incentives. The analysis relies on two incentive experiments and their effects on panel recruitment, and the intermediate participation in the recruitment survey. The experiments were implemented in the cont... view more
This article investigates how mail-based online panel recruitment can be facilitated through incentives. The analysis relies on two incentive experiments and their effects on panel recruitment, and the intermediate participation in the recruitment survey. The experiments were implemented in the context of the German Emigration and Remigration Panel Study and encompass two samples of randomly sampled persons. Tested incentives include a conditional lottery, conditional monetary incentives, and the combination of unconditional money-in-hand with conditional monetary incentives. For an encompassing evaluation of the link between incentives and panel recruitment, the article further assesses the incentives' implications for demographic composition and panel recruitment unit costs. Multivariate analysis indicates that low combined incentives (€5/€5) or, where unconditional disbursement is unfeasible, high conditional incentives (€20) are most effective in enhancing panel participation. In terms of demographic bias, low combined incentives (€5/€5) and €10 conditional incentives are the favored options. The budget options from the perspective of panel recruitment include the lottery and the €10 conditional incentive which break-even at net sample sizes of 1000.... view less
Keywords
participant; motivation; incentive system; online survey; survey research; panel
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
probability-based panel recruitment; combined incentives; demographic bias; generous lottery; incentive experiment; mobile populations; money-in-hand; prepaid cash; recruitment costs
Document language
English
Publication Year
2023
Page/Pages
p. 768-789
Journal
Social Science Computer Review, 41 (2023) 3
DOI
https://doi.org/10.1177/08944393211054939
ISSN
1552-8286
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications
FundingGefördert durch die Deutsche Forschungsgemeinschaft (DFG) - Projektnummer 345626236 / Funded by the German Research Foundation (DFG) - Project number 345626236