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Value creation in wine tourism - an exploration through deep neural networks
[Zeitschriftenartikel]
Abstract The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential asp... mehr
The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.... weniger
Thesaurusschlagwörter
Australien; Tourismus; Wein
Klassifikation
Freizeitforschung, Freizeitsoziologie
Freie Schlagwörter
deep neural network; online review data; value creation; tourist decision-making
Sprache Dokument
Englisch
Publikationsjahr
2023
Zeitschriftentitel
Journal of Vacation Marketing (2023) OnlineFirst
DOI
https://doi.org/10.1177/13567667221140605
ISSN
1479-1870
Status
Postprint; begutachtet (peer reviewed)