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Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures
[journal article]
Abstract Despite the importance of news exposure to political outcomes, news consumption is notoriously difficult to measure, and misreporting news exposure is common. In this study, we compare participants' news behaviors measured on a news aggregator website with their self-reported story selection immedia... view more
Despite the importance of news exposure to political outcomes, news consumption is notoriously difficult to measure, and misreporting news exposure is common. In this study, we compare participants' news behaviors measured on a news aggregator website with their self-reported story selection immediately after exposure. We find that both individual and contextual characteristics - especially the presence of political cues in news headlines - influence reporting of news story selection. As a result, the news audience profiles differ using self-reported versus behavioral measures, creating two different pictures of news exposure. More attention is needed to improve news measurement strategies to address misreporting and to improve the accuracy of news audience profiles.... view less
Keywords
news; information-seeking behavior; media; utilization; selection; online media; measurement; data capture
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Impact Research, Recipient Research
Free Keywords
misreporting; news audiences; news exposure; self-report measures; website analytics
Document language
English
Publication Year
2020
Page/Pages
p. 550-566
Journal
Social Science Computer Review, 38 (2020) 5
DOI
https://doi.org/10.1177/0894439318812050
ISSN
1552-8286
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications