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Effects of information on social trust in farmers regarding animal welfare
[journal article]
Abstract Little consumer knowledge about agriculture and livestock production as well as mounting concerns about the consequences of modern animal husbandry are pivotal aspects of the growing gap between famers and society. Literature shows that trust can play an important role in situations characterized by... view more
Little consumer knowledge about agriculture and livestock production as well as mounting concerns about the consequences of modern animal husbandry are pivotal aspects of the growing gap between famers and society. Literature shows that trust can play an important role in situations characterized by limited knowledge. In this paper a salient value similarity approach to social trust is adopted where social trust is placed on people that are perceived to hold similar goals. Determinants of social trust in farmers are examined and the influence of messages about livestock production is analyzed. The study is based on data from an online survey among 1,600 German participants containing an information treatment. Results confirm literature in that positive information increases, while negative information decreases social trust. We show that salient value similarity between consumers and farmers has a high positive influence on social trust in farmers, and moderates the effects of the perceived sender of the message.... view less
Keywords
microcensus; confidence; information-seeking behavior; animal protection; agriculture; information; animal husbandry; farmer
Classification
Ecology, Environment
Rural Sociology
Free Keywords
salient value similarity; social trust; animal welfare; information treatment
Document language
English
Publication Year
2021
Page/Pages
p. 121-137
Journal
International Food and Agribusiness Management Review, 24 (2021) 1
DOI
https://doi.org/10.22004/ag.econ.308830
ISSN
1559-2448
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-NonCommercial-ShareAlike 4.0