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Measuring subjective social stratification: how does the graphical layout of rating scales affect response distributions, response effort, and criterion validity in web surveys?
[journal article]
Abstract Previous research has shown that question characteristics, such as the shape of rating scales, can affect how respondents interpret and respond to questions. For example, earlier studies reported different response distributions for questions employing rating scales in the form of a ladder and in th... view more
Previous research has shown that question characteristics, such as the shape of rating scales, can affect how respondents interpret and respond to questions. For example, earlier studies reported different response distributions for questions employing rating scales in the form of a ladder and in the form of a pyramid. The current experiment, implemented in a probability-based online panel (N = 4,377), re-visits and extends this research by examining how the two graphical layouts (ladder vs. pyramid) affect response behavior and data quality of a question on subjective social stratification. In line with the earlier results, we found that respondents rated their social status lower in the pyramid than in the ladder condition. No differences between the two layouts were found regarding response effort, however, the ladder layout was associated with higher criterion validity. Therefore, we recommend employing the ladder layout when measuring subjective social stratification.... view less
Keywords
data quality; response behavior; rating scale; survey; online survey; survey research; experiment; social stratification; questionnaire
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories
Free Keywords
pragmatic response effect; rating scale design; response effort
Document language
English
Publication Year
2022
Page/Pages
p. 269-275
Journal
International Journal of Social Research Methodology, 25 (2022) 2
DOI
https://doi.org/10.1080/13645579.2021.1874607
ISSN
1464-5300
Status
Published Version; peer reviewed