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%T Between complexity and unfamiliarity: preferences for soil-based ecosystem services %A Bartkowski, Bartosz %A Massenberg, Julian R. %A Lienhoop, Nele %P 26 %V 3/2022 %D 2022 %K Agriculture; Discrete choice experiment; Ecosystem services; Nonmarket valuation; Stated preferences; Soil functions; Willingness to pay %@ 1436-140X %~ Helmholtz-Zentrum für Umweltforschung - UFZ %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-78719-7 %X Soils provide multiple benefits for human well-being, which are largely invisible to most beneficiaries. Here, we present the results of a discrete choice experiment into the preferences of Germans for soil-based ecosystem services. To tackle complexity and unfamiliarity of soils, we express soil-based ecosystem service attributes relative to the site-specific potential of soils to provide them. We investigate how knowledge about soils, awareness of their contributions to human well-being and experience with droughts and floods affect the preferences. We find substantial yet heterogeneous preferences for soil-based ecosystem services. Only some measures of familiarity exhibit significant effects on preferences. %C DEU %C Leipzig %G en %9 Arbeitspapier %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info