Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans

Edlom, Jessica; Karlsson, Jenny

[journal article]

dc.contributor.author	Edlom, Jessica	de
dc.contributor.author	Karlsson, Jenny	de
dc.date.accessioned	2022-03-22T08:04:02Z
dc.date.available	2022-03-22T08:04:02Z
dc.date.issued	2021	de
dc.identifier.issn	2183-2439	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/78144
dc.description.abstract	The Internet has changed how music fans come together and how the music industry connects to and communicates with fans. To understand the incentives for becoming a fan and why fans take part in an artist brand, this article considers the diversity in a particular fan community, including its hierarchy and roles. Fans have different levels of engagement, knowledge, and status, both inside and outside a fan community. To extend the existing research on fan hierarchies into the digital promotional culture, this study focuses on the case of the Swedish music artist Robyn and her Facebook fan community Konichiwa Bitches. To gain insights into a complex online research arena, we use a qualitative and digital ethnographic approach in both online and offline contexts. The article provides an understanding and conceptualization of fan hierarchies, focusing on the top of the hierarchy, superfans and executive fans, and on their incentives for engagement. These high-level fans function as a key connecting point between the brand management and the fans, thus taking fandom a step further and enhancing the brand.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Soziologie, Anthropologie	de
dc.subject.ddc	Sociology & anthropology	en
dc.subject.other	engagement; fan community; fan hierarchy; fandom; music industry; superfan; value co-creation	de
dc.title	Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://www.cogitatiopress.com/mediaandcommunication/article/view/4013	de
dc.source.journal	Media and Communication
dc.source.volume	9	de
dc.publisher.country	PRT	de
dc.source.issue	3	de
dc.subject.classoz	andere Medien	de
dc.subject.classoz	Other Media	en
dc.subject.classoz	Kultursoziologie, Kunstsoziologie, Literatursoziologie	de
dc.subject.classoz	Cultural Sociology, Sociology of Art, Sociology of Literature	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	123-132	de
internal.identifier.classoz	1080403
internal.identifier.classoz	10216
internal.identifier.journal	793
internal.identifier.document	32
internal.identifier.ddc	070
internal.identifier.ddc	301
dc.source.issuetopic	Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures	de
dc.identifier.doi	https://doi.org/10.17645/mac.v9i3.4013	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/4013
ssoar.urn.registration	false	de

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Kultursoziologie, Kunstsoziologie, Literatursoziologie
Cultural Sociology, Sociology of Art, Sociology of Literature
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