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OK, Boomer: New Users, Different Platforms, New Challenges
[Zeitschriftenartikel]
Abstract The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empiric... mehr
The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.... weniger
Thesaurusschlagwörter
Digitale Medien; Online-Medien; Partizipation; soziales Netzwerk; Facebook; Kommunikationsverhalten; Medien; Nutzung
Klassifikation
interaktive, elektronische Medien
Freie Schlagwörter
Instagram; TikTok; YouTube; influencers; centennials; millenials
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 120-123
Zeitschriftentitel
Media and Communication, 10 (2022) 1
Heftthema
New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet