dc.contributor.author | Constantinescu, Mihaela | de |
dc.date.accessioned | 2021-11-17T12:13:03Z | |
dc.date.available | 2021-11-17T12:13:03Z | |
dc.date.issued | 2012 | de |
dc.identifier.issn | 1877-0428 | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/75820 | |
dc.description.abstract | Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the marketing research methods from the theoretical point of view, emphasizing their special features for the quality of life (QoL) research. The second part of the paper focuses on the practical perspective of QoL analysis, classifying the studies in three categories: marketing researches totally dedicated to QoL study, marketing researches that address a much wider socio-economic topic (QoL included), and QoL studies that combine the results of marketing studies with macroeconomic statistical data. | de |
dc.language | en | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.ddc | Sozialwissenschaften, Soziologie | de |
dc.subject.ddc | Social sciences, sociology, anthropology | en |
dc.subject.other | Marketing Research; Focus group; In-depth Interview; Eurobarometer; European Union Statistics on Income and Living Conditions (EU-SILC); European Social Survey (ESS); International Social Survey Programme (ISSP); World Value Survey (WVS) | de |
dc.title | Using Marketing Research in Quality of Life Theory and Practice | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | Procedia - Social and Behavioral Sciences | |
dc.source.volume | 46 | de |
dc.publisher.country | NLD | de |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.classoz | Erhebungstechniken und Analysetechniken der Sozialwissenschaften | de |
dc.subject.classoz | Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods | en |
dc.subject.thesoz | Lebensqualität | de |
dc.subject.thesoz | quality of life | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | Befragung | de |
dc.subject.thesoz | survey | en |
dc.subject.thesoz | Beobachtung | de |
dc.subject.thesoz | observation | en |
dc.subject.thesoz | Interview | de |
dc.subject.thesoz | interview | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-75820-1 | |
dc.rights.licence | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 3.0 | de |
dc.rights.licence | Creative Commons - Attribution-Noncommercial-No Derivative Works 3.0 | en |
ssoar.contributor.institution | FDB | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10050696 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10037910 | |
internal.identifier.thesoz | 10038149 | |
internal.identifier.thesoz | 10037913 | |
dc.type.stock | article | de |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 754-759 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.classoz | 10105 | |
internal.identifier.journal | 604 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 330 | |
internal.identifier.ddc | 300 | |
dc.identifier.doi | https://doi.org/10.1016/j.sbspro.2012.05.193 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 19 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10100 | de |
dc.subject.classhort | 10900 | de |
internal.pdf.wellformed | true | |
internal.pdf.encrypted | false | |