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Using Marketing Research in Quality of Life Theory and Practice
[Zeitschriftenartikel]
Abstract Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the ... mehr
Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the marketing research methods from the theoretical point of view, emphasizing their special features for the quality of life (QoL) research. The second part of the paper focuses on the practical perspective of QoL analysis, classifying the studies in three categories: marketing researches totally dedicated to QoL study, marketing researches that address a much wider socio-economic topic (QoL included), and QoL studies that combine the results of marketing studies with macroeconomic statistical data.... weniger
Thesaurusschlagwörter
Lebensqualität; Marketing; Befragung; Beobachtung; Interview
Klassifikation
Marketing
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
Marketing Research; Focus group; In-depth Interview; Eurobarometer; European Union Statistics on Income and Living Conditions (EU-SILC); European Social Survey (ESS); International Social Survey Programme (ISSP); World Value Survey (WVS)
Sprache Dokument
Englisch
Publikationsjahr
2012
Seitenangabe
S. 754-759
Zeitschriftentitel
Procedia - Social and Behavioral Sciences, 46 (2012)
DOI
https://doi.org/10.1016/j.sbspro.2012.05.193
ISSN
1877-0428
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 3.0