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Does Augmented Reality Augment the Experience? A Qualitative Analysis of Enjoyment for Sports Spectators
[journal article]
Abstract This study examined users' attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of su... view more
This study examined users' attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of such new
technologies in various sports settings, from arenas and stadiums to at-home
viewership. From the results of this study, it is likely that this technology may not lead to better fan experience, but instead might leave them feeling frustrated and potentially isolated. Particularly given the expense of technology like Google Glass, this study suggests such technology should be implemented selectively and carefully. Additionally, the effects of using Google Glass in stadiums and arenas may not simply be on the users, but also on those seated around them, who may be bothered by the deliberate actions of those wearing such augmented reality
devices. Notably, this may shift as the devices become more prevalent.... view less
Classification
Interactive, electronic Media
Free Keywords
Augmented reality; sports; audiences; information seeking; experiment
Document language
English
Publication Year
2019
Page/Pages
p. 664-674
Journal
Media Watch, 10 (2019) 3
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0