Bibtex export
@article{ Dekalov2017, title = {Cultural Experts and Communicative Capitalism: Transformation of Communicative Practices}, author = {Dekalov, Vladislav and Kristina, Grigoryeva and Dina, Uskova}, journal = {Media Watch}, number = {3}, pages = {438-450}, volume = {8}, year = {2017}, issn = {0976-0911}, doi = {https://doi.org/10.15655/mw/2017/v8i1/49155}, abstract = {This paper, attempted to answer, how, in the age of totalizing mediated communication, the role of a cultural expert (i.e. a person with knowledge and competence for interpreting the cultural phenomena encountered by a non-reflexive person in everyday life) is transformed. Terms ‘communicative capitalism’ and ‘digital labour’ were used in this study. Through analyzing the communicative behavior of three Russian cultural experts (spe-cializing in fashion, cinematography, and music) on their Instagram and Facebook pages authors identified typical linguistic and extra-linguistic practices of attracting and enclosing of Internet audience attention, multiplying of their communicative capital and monetizing it.}, }