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@article{ Dekalov2017,
 title = {Cultural Experts and Communicative Capitalism: Transformation of Communicative Practices},
 author = {Dekalov, Vladislav and Kristina, Grigoryeva and Dina, Uskova},
 journal = {Media Watch},
 number = {3},
 pages = {438-450},
 volume = {8},
 year = {2017},
 issn = {0976-0911},
 doi = {https://doi.org/10.15655/mw/2017/v8i1/49155},
 abstract = {This paper, attempted to answer, how, in the age of totalizing mediated communication, the role of a cultural expert (i.e. a person with knowledge and competence for interpreting the cultural phenomena encountered by a non-reflexive person in everyday life) is transformed. Terms ‘communicative capitalism’ and ‘digital labour’ were used in this study. Through analyzing the communicative behavior of three Russian cultural experts (spe-cializing in fashion, cinematography, and music) on their Instagram and Facebook pages authors identified typical linguistic and extra-linguistic practices of attracting and enclosing of Internet audience attention, multiplying of their communicative capital and monetizing it.},
}