| dc.contributor.author | Spurgeon | de |
| dc.contributor.author | Wondimu, Bereket | de |
| dc.date.accessioned | 2021-09-02T13:00:56Z | |
| dc.date.available | 2021-09-02T13:00:56Z | |
| dc.date.issued | 2018 | de |
| dc.identifier.issn | 0976-0911 | de |
| dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/74730 | |
| dc.description.abstract | The main focus of this study was to assess the perception and practice of public
relations by municipality employees in Ethiopia. This study used mixed method of
research approach (qualitative and quantitative). Purposive sampling was applied
to collect data from 45 employees of the various municipalities from the 11 zones
in Ethiopia. Additionally 12 top managers were purposively chosen for interview
to ascertain the practice of PR. Observation was also applied in addition to the
interview to supplement and triangulate data. The quantitative data was analyzed
using descriptive statistics and the qualitative data were analyzed thematically.
The results of the quantitative data showed that, the employees had positive
perception of public relations. The interview result showed that the practice is
limited due to the lack of funds and expertise. | de |
| dc.language | en | de |
| dc.subject.ddc | Wirtschaft | de |
| dc.subject.ddc | Economics | en |
| dc.subject.other | Perception; practice; public relations; Ethiopia | de |
| dc.title | Perception and Practice of Public Relations among Municipality Employees in Ethiopia | de |
| dc.description.review | begutachtet (peer reviewed) | de |
| dc.description.review | peer reviewed | en |
| dc.source.journal | Media Watch | |
| dc.source.volume | 9 | de |
| dc.publisher.country | MISC | de |
| dc.source.issue | 3 | de |
| dc.subject.classoz | Marketing | de |
| dc.subject.classoz | Marketing | en |
| dc.rights.licence | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0 | de |
| dc.rights.licence | Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0 | en |
| internal.status | formal und inhaltlich fertig erschlossen | de |
| dc.type.stock | article | de |
| dc.type.document | Zeitschriftenartikel | de |
| dc.type.document | journal article | en |
| dc.source.pageinfo | 437-446 | de |
| internal.identifier.classoz | 1090405 | |
| internal.identifier.journal | 2041 | |
| internal.identifier.document | 32 | |
| internal.identifier.ddc | 330 | |
| dc.identifier.doi | https://doi.org/10.15655/mw/2018/v9i3/49492 | de |
| dc.description.pubstatus | Veröffentlichungsversion | de |
| dc.description.pubstatus | Published Version | en |
| internal.identifier.licence | 20 | |
| internal.identifier.pubstatus | 1 | |
| internal.identifier.review | 1 | |
| dc.subject.classhort | 10800 | de |
| internal.pdf.wellformed | true | |
| internal.pdf.encrypted | false | |
| ssoar.urn.registration | false | de |
