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@article{ Tsvetkova2018,
 title = {The Revival of Long Reading: A New Multimodal Narrative Format},
 author = {Tsvetkova, Milena},
 journal = {Postmodernism Problems},
 number = {2},
 pages = {246-275},
 volume = {8},
 year = {2018},
 issn = {1314-3700},
 doi = {https://doi.org/10.5281/zenodo.1403939},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-74635-7},
 abstract = {The goal of this study is to specify nature, the "heart and soul" of a process referred to as a "long reading", to indentify reasons for the interest in the so-called longread narrative formats, unexpectedly going up in times of obviously reverse trends, such as, for example, short and speed reading techniques. The cyclic recurrence registered in case of ‘lengthy twist’ in the reading matters demonstrates that each transfer to shorter-size books gives a chance, probability, to become a step to long books. The key research findings indicate that longread formats are increasingly more and more popular, as these texts enable readers to keep out of the information pollution. The outcomes and conclusions are focusing on expanding the conceptional fields towards new policies stimulating reading and to more creative methods producing reading effects into the sphere of quality online journalism, education, publishing industries and popularization of science, at large. 
This article is the result of a collaboration made possible by the COST Action IS1404 E-READ (Evolution of Reading in the Age of Digitisation), supported by the EU Framework Programme Horizon 2020, and the research project DCOST 01/13 - 04.08.2017 of the National Scientific Fund of Bulgaria.},
 keywords = {Lesen; reading; Leser; reader (person); Leseverhalten; reading behavior; Informationsaufnahme; information collection; Informationsverarbeitung; information processing; Medienkompetenz; media skills}}