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https://doi.org/10.13094/SMIF-2020-00019
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Text Message (SMS) Pre-notifications, Invitations and Reminders for Web Surveys
[Zeitschriftenartikel]
Abstract This paper presents the findings derived from a mobile friendly web survey, during which all
invitations and reminders were sent as text messages via short message service (SMS) to the
mobile telephones of the target group. The web survey under study was conducted for the National
Theatre of Nort... mehr
This paper presents the findings derived from a mobile friendly web survey, during which all
invitations and reminders were sent as text messages via short message service (SMS) to the
mobile telephones of the target group. The web survey under study was conducted for the National
Theatre of Northern Greece (NTNG), the largest theatrical organization of Greece. The list of mobile
phone numbers was provided by the organization and the aim of the survey was to collect data from
people who have attended events organized by NTNG. The paper examines the impact of various
design study features such as pre-notifications, time and day of SMS delivery, lag between
invitations and reminders on survey response. It is demonstrated that SMS pre-notifications can
significantly improve response rates. The paper suggests that when the mobile phone numbers of
the target group are available, it is feasible to conduct a large-scale web survey using SMS as the
only contact mode.... weniger
Thesaurusschlagwörter
SMS; Online-Befragung; Mobiltelefon; Antwortverhalten; Griechenland; Datengewinnung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
mobile surveys; pre-notifications; Response rate; short message service (SMS); text message; Web surveys
Sprache Dokument
Englisch
Publikationsjahr
2020
Seitenangabe
S. 1-12
Zeitschriftentitel
Survey Methods: Insights from the Field (2020)
Heftthema
Advancements in Online and Mobile Survey Methods
ISSN
2296-4754
Status
Veröffentlichungsversion; begutachtet (peer reviewed)