Igualdad de Género, Educación a Través del Ejemplo

Abstract

This project presents the educational and social intervention elements needed for the implementation of a gender equality awareness raising campaign in mass media. The general objectives of this project are: to break with denigrating gender stereotypes which depict women as submissive or as sexual object in mass media, and to support Sustainable Development Goal 5 (Achieve gender equality and empower all women and girls) of the 2030 Agenda for Sustainable Development of the United Nations. To create the awareness raising campaign, following the educational and social intervention elements included in this project, it is expected that the creator of the project, UN-WOMEN, Member States, women-focused institutions and commercial brands interested in the project team up together. The work of all the aforementioned stakeholders towards a common goal, together with an advertising agency, will result in an awareness raising campaign in an audiovisual format. This campaign would be distributed by all mass media during 30 days. The campaign entitled "Education through Examples" would be supported by conferences around the world.