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https://doi.org/10.17645/mac.v8i2.2852
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Memes of Gandhi and Mercury in Anti-Vaccination Discourse
[Zeitschriftenartikel]
Abstract This study focuses on two widely circulating memes in the anti-vaccination movement, namely lists of vaccine ingredients containing mercury, and quotes attributed to Mahatma Gandhi. Mercury has been identified by conspiracy theorists as one of the most harmful components of vaccines, and Gandhi, who... mehr
This study focuses on two widely circulating memes in the anti-vaccination movement, namely lists of vaccine ingredients containing mercury, and quotes attributed to Mahatma Gandhi. Mercury has been identified by conspiracy theorists as one of the most harmful components of vaccines, and Gandhi, who has condemned vaccination practices, has been celebrated as a significant source of authority. Quotes attributed to Gandhi against vaccination, complete with picture and embellished font, circulate across various popular platforms, as do intimidating images of syringes dipped in poison coupled with a list of seemingly occult or dangerous ingredients. This article analyses both memes, moving from the imageboard 4chan to the search engine Google Images, and illustrates how the repurposed, often ironic use of visual tropes can either undermine or strengthen the claims that accompany them. The aim is to explore the intersections of conspiracy theory, visual rhetoric, and digital communication in order to elucidate the ambiguity of memes as vehicles for the spread of controversial health-related information.... weniger
Thesaurusschlagwörter
Desinformation; Impfung; Gesundheitsschaden; Online-Medien; Soziale Medien; Suchmaschine; Digitale Medien; Information
Klassifikation
Medienpolitik, Informationspolitik, Medienrecht
interaktive, elektronische Medien
Freie Schlagwörter
conspiracy theories; memes; misinformation
Sprache Dokument
Englisch
Publikationsjahr
2020
Seitenangabe
S. 353-363
Zeitschriftentitel
Media and Communication, 8 (2020) 2
Heftthema
Health and Science Controversies in the Digital World: News, Mis/Disinformation and Public Engagement
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)