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Implicit Measures of Attitudes and Political Voting Behavior
[journal article]
Abstract Implicit measures have contributed to the prediction of behavior in numerous domains including the political realm. Some theoretical arguments suggest that implicit measures are unlikely to substantially improve the prediction of political voting behavior. Other arguments are more optimistic, especi... view more
Implicit measures have contributed to the prediction of behavior in numerous domains including the political realm. Some theoretical arguments suggest that implicit measures are unlikely to substantially improve the prediction of political voting behavior. Other arguments are more optimistic, especially regarding the prediction of undecided voters' behavior. Here, we review the evidence regarding the extent to which implicit measures improve the prediction of political voting behavior beyond explicit self-report measures. Results reveal that implicit measures are often statistically significant predictors. However, the inclusion of an implicit measure leads to modest or even no improvement of the overall accuracy of the original prediction. We conclude that implicit measures are likely to be practically relevant for predicting voting behavior only if researchers can identify new approaches. Related findings in political psychology may pave the way as they demonstrate that implicit measures can contribute unique knowledge not accounted for in other ways.... view less
Keywords
political attitude; voting behavior; political behavior; measurement; prognosis
Classification
General Psychology
Social Psychology
Document language
English
Publication Year
2016
Page/Pages
p. 188-201
Journal
Social and Personality Psychology Compass, 10 (2016) 4
DOI
https://doi.org/10.1111/spc3.12246
ISSN
1751-9004
Status
Postprint; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications