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Bias in Online Freelance Marketplaces: Evidence from TaskRabbit and Fiverr
[conference paper]
Corporate Editor
Association for Computing Machinery (ACM)
Abstract Online freelancing marketplaces have grown quickly in recent years. In theory, these sites offer workers the ability to earn money without the obligations and potential social biases associated with traditional employment frameworks. In this paper, we study whether two prominent online freelance mar... view more
Online freelancing marketplaces have grown quickly in recent years. In theory, these sites offer workers the ability to earn money without the obligations and potential social biases associated with traditional employment frameworks. In this paper, we study whether two prominent online freelance marketplaces - TaskRabbit and Fiverr - are impacted by racial and gender bias. From these two platforms, we collect 13,500 worker profiles and gather information about workers' gender, race, customer reviews, ratings, and positions in search rankings. In both marketplaces, we find evidence of bias: we find that gender and race are significantly correlated with worker evaluations, which could harm the employment opportunities afforded to the workers. We hope that our study fuels more research on the presence and implications of discrimination in online environments.... view less
Keywords
employment service; service; digitalization; labor supply; job demand; profession; Internet; prejudice; gender-specific factors; racism; discrimination
Classification
Labor Market Research
Interactive, electronic Media
Collection Title
CSCW'17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
Conference
20. ACM Conference on Computer Supported Cooperative Work and Social Computing. Portland, OR, 2017
Document language
English
Publication Year
2017
City
New York, NY
Page/Pages
p. 1914-1933
DOI
https://doi.org/10.1145/2998181.2998327
ISBN
978-1-4503-4335-0
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications