Volltext herunterladen
(271.8 KB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-67076-2
Export für Ihre Literaturverwaltung
Extending tourism marketing: Implications for targeting the senior tourists' segment
[Zeitschriftenartikel]
Abstract The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographi... mehr
The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.... weniger
Thesaurusschlagwörter
Tourismus; Marketing; Altersgruppe; alter Mensch; Marktsegmentierung; Zielgruppe
Klassifikation
Marketing
Freie Schlagwörter
senior tourism market; market targeting; destination marketing organisations
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 36-42
Zeitschriftentitel
Journal of Tourism, Heritage & Services Marketing, 2 (2016) 1
DOI
https://doi.org/10.5281/zenodo.376336
ISSN
2529-1947
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0