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Chinese visitors at Australia wineries: Preferences, motivations, and barriers
[journal article]
Abstract China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched ... view more
China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.... view less
Keywords
Australia; tourism; Chinese; motivation
Classification
Leisure Research
Document language
English
Publication Year
2017
Page/Pages
p. 3-8
Journal
Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1
DOI
https://doi.org/10.5281/zenodo.41062
ISSN
2529-1947
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0