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"TiCoSa" a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event
[Zeitschriftenartikel]
Abstract Visitor behavior can determine athletic events structure making it an important consideration for managers. In this study visitor behavior is analyzed using a new managerial tool called "TiCoSa - Time, Cost, and Satisfaction Activity Blocks" which permits managers to see the time, cost and satisfact... mehr
Visitor behavior can determine athletic events structure making it an important consideration for managers. In this study visitor behavior is analyzed using a new managerial tool called "TiCoSa - Time, Cost, and Satisfaction Activity Blocks" which permits managers to see the time, cost and satisfaction distribution of visitor activities. Through this tool time periods were classified and used as a means of describing visitor flow and behavior in various time blocks within a day. Expenditure patterns were also identified in relation to specific cost blocks relating to the consumption of preferred products and services. Afterword satisfaction was evaluated for each attribute. The recording of information is achieved by a descriptive data collection instrument which reflects time, satisfaction and cost distribution of visitors’ activities. Data collection will be accomplished by means of a diary-type semi-structured questionnaire which will be administered in face-to-face interviews with visitors. Despite limitations, the present research provides useful suggestions for grouping visitor activities (i.e. based on time distribution analysis of activities), which could constitute a basis for better managerial decision making.... weniger
Thesaurusschlagwörter
Sport; Ereignis; Besucher; Verhalten; Zufriedenheit
Klassifikation
Freizeitforschung, Freizeitsoziologie
Marketing
Freie Schlagwörter
time and cost; 3D matrix; athletic events
Sprache Dokument
Englisch
Publikationsjahr
2018
Seitenangabe
S. 32-36
Zeitschriftentitel
Journal of Tourism, Heritage & Services Marketing, 4 (2018) 2
DOI
https://doi.org/10.5281/zenodo.1490450
ISSN
2529-1947
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0