Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising

Murphy, Daniel

[Zeitschriftenartikel]

dc.contributor.author	Murphy, Daniel	de
dc.date.accessioned	2020-02-05T14:00:49Z
dc.date.available	2020-02-05T14:00:49Z
dc.date.issued	2019	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/66387
dc.description.abstract	From five-star hotels and Michelin Star restaurants, few industries signal their quality and unique selling points through the use of third-party seals like tourism. However, despite using seals and certifications in advertising being widespread, little academic research has been conducted into their effectiveness. Through the running of campaigns on Facebook’s Ad Manager for Indian airline Jet Airways, this study applies the Third-Party Seal Model to optimise campaign audiences to target the right prospects with the most effective message. Findings and a practical framework for optimal campaign delivery for the airline industry are presented.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	Third-Party Seal Model; airline marketing; third-party seals; online advertising	de
dc.title	Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	5	de
dc.publisher.country	MISC
dc.source.issue	1	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Reiseverkehr	de
dc.subject.thesoz	tourist traffic	en
dc.subject.thesoz	Luftverkehr	de
dc.subject.thesoz	air traffic	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Soziale Medien	de
dc.subject.thesoz	social media	en
dc.subject.thesoz	Zertifizierung	de
dc.subject.thesoz	certification	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-66387-2
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	Murphy College	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10056513
internal.identifier.thesoz	10043783
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10094228
internal.identifier.thesoz	10066289
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	24-30	de
internal.identifier.classoz	1090405
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.2641244	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	40200	de
internal.pdf.wellformed	true
internal.pdf.encrypted	false

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