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Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
[journal article]
Abstract Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study... view more
Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.... view less
Keywords
tourism; travel; religiousness; monotheism; monument; marketing
Classification
Leisure Research
Marketing
Free Keywords
religious tourism; pilgrimage; multi-religious destination
Document language
English
Publication Year
2019
Page/Pages
p. 36-42
Journal
Journal of Tourism, Heritage & Services Marketing, 5 (2019) 2
DOI
https://doi.org/10.5281/zenodo.3601675
ISSN
2529-1947
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0