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An investigation of key success factors for restaurant operations in Saudi Arabia
[journal article]
Abstract This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore... view more
This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore their experiences and insights into core factors contributing to the practice of their success. Responses from the restaurants’ operators were used to analyze critical factors responsible for their success. Strategy, marketing, menu, and staffing issues were considered in assessing the critical factors contributing to success in restaurant operations.... view less
Keywords
hotel and restaurant trade; economic success; management; marketing; Saudi Arabia
Classification
Economic Sectors
Document language
English
Publication Year
2019
Page/Pages
p. 27-35
Journal
Journal of Tourism, Heritage & Services Marketing, 5 (2019) 2
DOI
https://doi.org/10.5281/zenodo.3601673
ISSN
2529-1947
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-NonCommercial-ShareAlike 4.0