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Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
[Zeitschriftenartikel]
Abstract The study reported in this paper explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted ... mehr
The study reported in this paper explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted to explore consumers’ experiences when using social media distribution services and the results were compared to those of Mick and Fournier. The findings are similar, suggesting that when consumers adopt online technology like social media, they can simultaneously develop positive and negative attitudes. The findings of this study also suggest that the nature of some of the paradoxes experienced by consumers may depend on the industry (tourism in this study) and the technology (social media in this study) being investigated.... weniger
Thesaurusschlagwörter
Tourismus; Marketing; neue Technologie; Soziale Medien; Konsumverhalten
Klassifikation
Marketing
Wirtschaftssektoren
Freie Schlagwörter
distribution channels
Sprache Dokument
Englisch
Publikationsjahr
2020
Seitenangabe
S. 25-32
Zeitschriftentitel
Journal of Tourism, Heritage & Services Marketing, 6 (2020) 1
DOI
https://doi.org/10.5281/zenodo.3603355
ISSN
2529-1947
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0