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https://doi.org/10.18148/srm/2018.v12i2.7402
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Mixed-Mode: Past, Present, and Future
[Zeitschriftenartikel]
Abstract Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of m... mehr
Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of mix implemented followed the changes in technology and data collection methods. In this paper, I summarize the state of the art in traditional mixed-mode surveys and discuss implications for mixed device surveys.... weniger
Thesaurusschlagwörter
Befragung; Online-Befragung; Erhebungsmethode; Datengewinnung; Datenqualität; Antwortverhalten; Umfrageforschung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
offline surveys; mobile surveys; equivalence; multiple modes; multiple devices; mode selection effect; mode measurement effect; prevention; adjustment
Sprache Dokument
Englisch
Publikationsjahr
2018
Seitenangabe
S. 75-89
Zeitschriftentitel
Survey Research Methods, 12 (2018) 2
ISSN
1864-3361
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung