Raising Awareness on Health Impact of the Chemicals Used in Consumer Products: Empirical Evidence from East-Central Europe

Abstract

Recent research and guidance provided by regulatory authorities address the growing concerns on the control of chemicals used in consumer products. In this context, this study responds to literature alerts emphasizing the need for promoting risk reduction by decreasing the use of damaging chemicals and raising public awareness on this issue. It focuses on East-Central Europe and investigates whether consumers are worried about the impact on health of chemicals, and whether they think there is enough information available in this sense. The study uses logistic regression in order to analyze the secondary data from Special Eurobarometer No. 416 (part of Eurobarometer Wave EB 81.3, European Commission, 2014), namely 27,998 interviews collected in all 28 EU countries, of which 11,460 are from East-Central Europe. The research reveals a profile of East-Central Europeans, who consider that they lack information on the topic, and identifies the most effective way of reaching these people according to their perceptions and habits. Reporting results on a representative sample in East-Central Europe, the study indicates the channels, sources of information, and trusted institutions in order to support a campaign for raising public awareness on the health impact of chemicals used in consumer products.