The Perception of Usefulness: Iranian Customers' Evaluation of Customer Reviews

Shahghasemi, Ehsan; Hajijafari, Mojtaba; Shirzadifard, Maysam; Ahmadzadeh, Mostafa

[journal article]

dc.contributor.author	Shahghasemi, Ehsan	de
dc.contributor.author	Hajijafari, Mojtaba	de
dc.contributor.author	Shirzadifard, Maysam	de
dc.contributor.author	Ahmadzadeh, Mostafa	de
dc.date.accessioned	2018-06-29T06:12:02Z
dc.date.available	2018-06-29T06:12:02Z
dc.date.issued	2018	de
dc.identifier.issn	2538-6255	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/57747
dc.description.abstract	Over the last decade, the retail industry has had a phenomenal growth. All figures show their success and efficiency and many studies have shown the role of customer reviews in encouraging ambivalent purchasers to buy items online. There have been numerous studies on why people read and trust these comments and taking for granted the important role of customer reviews in determining buying decision, this study endeavors to identify and explain the different factors involved in making a comment "useful". We took an Iranian retail website and collected comments on perceived "usefulness" of each review. Our results showed that perceived level of usefulness was related to the word count of the comments, personal experience of the writer with the product, emotional description of the product, and mentioning the strength/weakness points of the product.	en
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.other	customer reviews; Digikala; perception of usefulness	de
dc.title	The Perception of Usefulness: Iranian Customers' Evaluation of Customer Reviews	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Cyberspace Studies
dc.source.volume	2	de
dc.publisher.country	MISC
dc.source.issue	1	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.thesoz	Iran	en
dc.subject.thesoz	interactive media	en
dc.subject.thesoz	buying behavior	en
dc.subject.thesoz	Kaufverhalten	de
dc.subject.thesoz	Produkt	de
dc.subject.thesoz	Iran	de
dc.subject.thesoz	online service	en
dc.subject.thesoz	evaluation	en
dc.subject.thesoz	Internet	en
dc.subject.thesoz	product	en
dc.subject.thesoz	customer	en
dc.subject.thesoz	Einzelhandel	de
dc.subject.thesoz	Online-Dienst	de
dc.subject.thesoz	interaktive Medien	de
dc.subject.thesoz	electronic media	en
dc.subject.thesoz	Internet	de
dc.subject.thesoz	retail trade	en
dc.subject.thesoz	Bewertung	de
dc.subject.thesoz	Kunde	de
dc.subject.thesoz	elektronische Medien	de
dc.identifier.urn	urn:nbn:de:0168-ssoar-57747-1
dc.rights.licence	Creative Commons - Attribution-NonCommercial 4.0	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz. 4.0	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10040528
internal.identifier.thesoz	10041794
internal.identifier.thesoz	10053165
internal.identifier.thesoz	10048452
internal.identifier.thesoz	10041639
internal.identifier.thesoz	10036846
internal.identifier.thesoz	10034840
internal.identifier.thesoz	10036171
internal.identifier.thesoz	10051873
internal.identifier.thesoz	10064826
dc.type.stock	article
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	89-102	de
internal.identifier.classoz	1090405
internal.identifier.classoz	1080404
internal.identifier.journal	1339
internal.identifier.document	32
internal.identifier.ddc	070
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.22059/jcss.2017.236381.1006	de
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	32
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.pdf.version	1.7
internal.pdf.valid	true
internal.pdf.wellformed	true
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Interaktive, elektronische Medien
Interactive, electronic Media
Marketing
Marketing

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