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Exploring relationship among factors of virtual communities, trust and buying in Pakistan
[Zeitschriftenartikel]
Abstract Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play r... mehr
Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play role for the virtual communities. Virtual community is a group of people who share common interest and practices, who tend to communicate to each other on the regular base over internet via a common mechanism or location (e.g. social networking websites). Generally, virtual communities serve discussion forums where people communicate with each other and sharing common interest via an electronic media. Virtual communities play role both the retailer and consumer to communicate and discuss information regarding various product of interest.... weniger
Thesaurusschlagwörter
soziales Netzwerk; virtuelle Gemeinschaft; Kommunikation; Internet; Einzelhandel; Verbraucher; Produkt; Diskussion; Spontaneität; Einkauf
Klassifikation
interaktive, elektronische Medien
Werbung, Public Relations, Öffentlichkeitsarbeit
Wirtschaftssoziologie
Freie Schlagwörter
Relationales Kapital-Vertrauen
Sprache Dokument
Englisch
Publikationsjahr
2015
Seitenangabe
S. 115-122
Zeitschriftentitel
International Letters of Social and Humanistic Sciences (2015) 49
DOI
https://doi.org/10.18052/www.scipress.com/ILSHS.49.115
ISSN
2300-2697
Status
Veröffentlichungsversion; begutachtet (peer reviewed)