Moderating effect of brand awareness on country of origion and brand equity: a study of DG-Khan & Jampur consumer's

Iqbal, Sajid

[journal article]

dc.contributor.author	Iqbal, Sajid	de
dc.date.accessioned	2018-05-16T06:22:24Z
dc.date.available	2018-05-16T06:22:24Z
dc.date.issued	2015	de
dc.identifier.issn	2300-2697	de
dc.identifier.uri	http://www.scipress.com/ILSHS.54.137.pdf
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/57208
dc.description.abstract	The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and brand equity. Thus, brand awareness as moderator is also found significant between country of origin and brand equity.	en
dc.language	en	de
dc.subject.ddc	Soziologie, Anthropologie	de
dc.subject.ddc	Sociology & anthropology	en
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	Moderierung	de
dc.title	Moderating effect of brand awareness on country of origion and brand equity: a study of DG-Khan & Jampur consumer's	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	International Letters of Social and Humanistic Sciences
dc.publisher.country	CHE
dc.source.issue	54	de
dc.subject.classoz	Wirtschaftssoziologie	de
dc.subject.classoz	Sociology of Economics	en
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Marke	de
dc.subject.thesoz	trademark	en
dc.subject.thesoz	Eigenkapital	de
dc.subject.thesoz	equity	en
dc.subject.thesoz	Fragebogen	de
dc.subject.thesoz	questionnaire	en
dc.subject.thesoz	Herkunftsland	de
dc.subject.thesoz	country of origin	en
dc.subject.thesoz	Verbraucher	de
dc.subject.thesoz	consumer	en
dc.subject.thesoz	ökonomischer Wert	de
dc.subject.thesoz	economic value	en
dc.subject.thesoz	Bewusstsein	de
dc.subject.thesoz	consciousness	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10079893
internal.identifier.thesoz	10041541
internal.identifier.thesoz	10037914
internal.identifier.thesoz	10046551
internal.identifier.thesoz	10048454
internal.identifier.thesoz	10053651
internal.identifier.thesoz	10035139
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	137-139	de
internal.identifier.classoz	10205
internal.identifier.classoz	1090405
internal.identifier.journal	1120
internal.identifier.document	32
internal.identifier.ddc	301
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.18052/www.scipress.com/ILSHS.54.137	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	xml-database-48@@17
ssoar.urn.registration	false	de
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Wirtschaftssoziologie
Sociology of Economics
Marketing
Marketing

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