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https://doi.org/10.18052/www.scipress.com/ILSHS.54.137
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Moderating effect of brand awareness on country of origion and brand equity: a study of DG-Khan & Jampur consumer's
[Zeitschriftenartikel]
Abstract The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and ... mehr
The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and brand equity. Thus, brand awareness as moderator is also found significant between country of origin and brand equity.... weniger
Thesaurusschlagwörter
Marke; Eigenkapital; Fragebogen; Herkunftsland; Verbraucher; ökonomischer Wert; Bewusstsein
Klassifikation
Wirtschaftssoziologie
Marketing
Freie Schlagwörter
Moderierung
Sprache Dokument
Englisch
Publikationsjahr
2015
Seitenangabe
S. 137-139
Zeitschriftentitel
International Letters of Social and Humanistic Sciences (2015) 54
ISSN
2300-2697
Status
Veröffentlichungsversion; begutachtet (peer reviewed)