Studying effect of intellectual capital on insurance demand increase: case study; Asia insurance company

Abstract

Difference in the companies' performance is resulted by the fact that successful organizations have strategic resources (physical, human, and structural) that their Competitors doesn't have. So, difference in these resources have prominent role to create benefit for companies. The main purpose of the present study is to study intellectual capital effect on insurance demand increase in Asia insurance company and tries to study the effect of three dimensions of intellectual capital (human, structural and customer) on insurance demand increase in Asia insurance company. Research method in terms of the goal is applicable, and in terms of the study method is descriptive and is of survey branch. Population of the study consists of all officers of central organizations of Asia insurance company in Tehran. The sample size is 132 officers of the central office of Asia Insurance Company. Data collected by questionnaire and analyzed by One Sample T-Test. The results indicate that intellectual capital and it's dimensions, have effect on insurance demand increase in Asia insurance company.