Anti-consumption beliefs among the Swedish general public

Abstract

Consumer critique stretches back almost to the beginning of the consumer society itself, including Veblen’s (1899) analysis of consumption for display among the nouveau riche, Adorno and Horkheimer (1944), who argued that consumers are trapped and manipulated by the capitalist system, and Galbraith (1958), who claimed, among other things, that producers create artificial desires that do not contribute to the well-being of consumers (Schor 2007). In recent decades, much of the consumer critique has also incorporated an ecological dimension. Jackson (2009) and others have argued that continued growth in global consumption is incompatible with sustainable development and that changes in values and priorities are required to tackle society’s longterm challenges.