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Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market
[journal article]
Abstract The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the h... view more
The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.... view less
Keywords
India; retail trade; food; purchase; consumer; consumption behavior; customer; preference; satisfaction; buying behavior; newly industrializing countries; South Asia
Classification
Economic Sectors
Sociology of Economics
Free Keywords
Conventional Karina Stores; Organised Retail Grocery Store
Document language
English
Publication Year
2015
Page/Pages
p. 102-111
Journal
International Letters of Social and Humanistic Sciences (2015) 60
ISSN
2300-2697
Status
Published Version; peer reviewed