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https://doi.org/10.18052/www.scipress.com/ILSHS.60.102
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Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market
[Zeitschriftenartikel]
Abstract The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the h... mehr
The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.... weniger
Thesaurusschlagwörter
Indien; Einzelhandel; Lebensmittel; Einkauf; Verbraucher; Konsumverhalten; Kunde; Präferenz; Zufriedenheit; Kaufverhalten; Schwellenland; Südasien
Klassifikation
Wirtschaftssektoren
Wirtschaftssoziologie
Freie Schlagwörter
Conventional Karina Stores; Organised Retail Grocery Store
Sprache Dokument
Englisch
Publikationsjahr
2015
Seitenangabe
S. 102-111
Zeitschriftentitel
International Letters of Social and Humanistic Sciences (2015) 60
ISSN
2300-2697
Status
Veröffentlichungsversion; begutachtet (peer reviewed)