Volltext herunterladen
(2.949 MB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-55569-9
Export für Ihre Literaturverwaltung
Memetizing and mediatizing: memes as an evangelical discursive strategy
Mèmetiser et médiatiser: les mèmes en tant que stratégie discursive évangélique
[Zeitschriftenartikel]
Abstract This study addresses a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society. It focuses on the discursive aspects involved in the production and reproduction of memes, which are re-signified through operations that invol... mehr
This study addresses a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society. It focuses on the discursive aspects involved in the production and reproduction of memes, which are re-signified through operations that involve deframing and reframing and that trigger interdiscursivity. This research analyzes the use of internet memes in the Brazilian Protestant religious field, in web pages that describe themselves as having an evangelical humor. The main objective is to identify the discursive strategies and the effects of meaning constructed through memes. A multiple case study is undertaken, analyzing memes in three web pages chosen from the identification of reading contracts that hold similarities and also singularities, memes that act as enunciation devices by which new interactions of the religious and media fields in the environment of social networks are delineated.... weniger
Thesaurusschlagwörter
Religion; Protestantismus; Mediatisierung; Internet; Diskurs; Brasilien
Klassifikation
interaktive, elektronische Medien
Medieninhalte, Aussagenforschung
Religionssoziologie
Freie Schlagwörter
mediatization of religion; memes; discursive strategy; discourse analysis; reading contracts
Sprache Dokument
Englisch
Publikationsjahr
2017
Seitenangabe
S. 9-31
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 10 (2017) 2
Heftthema
Mediatization of religion and power
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)