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%T Contribution of the media to promote cardiovascular health %A Barros, Lia Bezerra Furtado %A Silva, Lúcia de Fátima da %A Duarte, Keila Maria de Azevedo Ponte %A Silva, Fábiola Vladia Freire da %A Guedes, Maria Vilaní Cavalcante %A Guerra, Amanda Onofre Lins %J Revista de Pesquisa: Cuidado é Fundamental Online %N 2 %P 2241-2253 %V 7 %D 2015 %@ 2175-5361 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-54168-3 %X Objective: to analyze the contribution of the media for promoting cardiovascular health. Method: case study, qualitative, theoretically based on the method of Paulo Freire for reasoning and data analysis. The research was conducted using as a scenario the "Bem Estar" TV program of "Rede Globo", in the episodes whose thematic was cardiovascular disease. Results: there was a concern of the program to involve participants in the educational process, ensuring, in a mediated way, their involvement in the educational process. However, there are limitations to the adoption of a model of liberating education as proposed by Paulo Freire. Another finding was the absence of nursing professionals as collaborators. Conclusion: the study allowed the expansion of knowledge about a subject not explored by Nursing, reaffirming the importance of more qualified professionals related to participation in the educational act. %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info