Volltext herunterladen
(631.3 KB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-51922-6
Export für Ihre Literaturverwaltung
Основные подходы, условия и факторы формирования эмоций и настроения в рекламе
Basic approaches, conditions and factors shaping the emotions and moods in advertising
[Zeitschriftenartikel]
Abstract Among the main approaches to explain the formation of emotions and mood of the person, is of particular importance motivational approach presented in the works of Russian scientists A. Leontiev, S. Rubinstein, P. Simonov, E. Ilyin. From the perspective of this approach, the terms of positive emotion... mehr
Among the main approaches to explain the formation of emotions and mood of the person, is of particular importance motivational approach presented in the works of Russian scientists A. Leontiev, S. Rubinstein, P. Simonov, E. Ilyin. From the perspective of this approach, the terms of positive emotions and mood conducive to the vigorous activity of the individual are the requirement of the state of such premises, as simple reception, perception, comprehension, conscious anticipation of the results of the course of events or actions. The article discusses the mechanism of formation of the state through the requirement of advertising exposure.... weniger
Thesaurusschlagwörter
Emotionalität; Motivation; Wahrnehmung; Staatenbildung; Werbung; Stimmung
Klassifikation
Sozialpsychologie
Werbung, Public Relations, Öffentlichkeitsarbeit
Sprache Dokument
Russisch
Publikationsjahr
2015
Seitenangabe
S. 1-10
Zeitschriftentitel
Nauka - rastudent.ru., 20 (2015) 8
ISSN
2311-8814
Status
Veröffentlichungsversion; begutachtet